With a career in wine spanning more than sixty years and still at full throttle Cliff Roberson is a titan in the drinks business.
Starting out as a £3 a week assistant at Peter Dominic he has travelled the world developing his knowledge of wine and run several successful wine companies including Buckingham Wine where sales reached 40 million bottles a year and Roberson wine which he is still in charge of.
Then, in 2013, fuelled by his sense of adventure, and with substantial investment on his part, he opened London Cru, the capital’s first urban winery which now produces wine entirely from grapes sourced from English vineyards and which has won many awards.
Cliff has been given a Lifetime Achievement Award at the Drinks Retail Awards but there is still much more for him to do it seems; as he says “you have to keep the pot on the boil”.